While I highly encourage label reading, I also highly encourage label understanding. Know what fits your diet and don't just believe what banner the food manufacturer slapped on the front.
From the article:
The attempt to deceive the public can be sad, but if you know what you need for your diet then you won't care if it's natural or not – you will make sure it fits your dietary needs. And reading the ingredients is one of those steps.
Also published on Medium.